Client Engagement

Dan Janiszewski September 1st, 2018

Client Engagement

Whilst it’s benefits are invaluable to any organisation where B2B relationships are critical, Client entertainment can be an expensive exercise.

In today’s business environment, now more than ever companies are looking for smarter, cost effective and targeted approaches to their corporate hospitality activities.

Dynamic are industry leaders in developing, creating and executing tailored, targeted corporate hospitality programs.

Case Study:

One of our clients is a Fortune 100 company that’s more than 100 years old.  The company has a large presence in Australia and their clients benefit from:

  1. Experienced staff with knowledge and technical experience
  2. Global Reach and Financial support
  3. Access to specialist products built to meet client needs and suit market conditions;
  4. An experienced team focused on fast, effective management ;
  5. Local experts empowered to make quick decisions.

Primary challenges:

  • The client was dealing with a large number of suppliers with varying levels of event quality, service and communication standards.
  • With many events on their calendar in all states of Australia, most weeks were becoming full of sourcing, invitations, catering menus, invoices and invite-responses. This was compounded with many options for engagement throughout Australasia and limited capacity to source what was current, potential and long-term planning.
  • Their back office support staff who arranged the events were inundated with sales calls from telemarketing type organisations masquerading as events agencies.

This created several problems and opportunities for solutions:

Outcome

  • A flexible, comprehensive program has been created for the client.  The manager has complete view of the current and projected events, with lead-in times for invited guests, event hold/purchase periods and scalability of specific events.
  • Dynamic created standardised invitation collateral to ensure consistency.
  • A strategic plan was put in place for an 18 month window with opportunity to walk away at any time, placing complete freedom in the program and ensuring Dynamic delivered on its promises.
  • The client have a dedicated Dynamic service manager to service their requirements and manage all aspects of every event.